PROACTIVE FOR HER
Proactive for Her is India’s premier digital healthcare clinic for women. The team wished to revamp their original identity for a stronger, doubly memorable typographic unit and colour palette to resonate with the core values of their brand.
For this re-brand, I wanted to simplify & thereby strengthen the brand identity of Proactive. I worked with the core values of the brand & fused minimalism and structure to form a unit that exudes warmth and comfort. This dual tone logo symbolises feminism + trustworthiness to bring out the empowering ethos of the initiative. Additional collaterals created: End-to-end product packaging, presentation deck, report, stationary.