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I started my practice to focus on minimal, modern, elegant & not only aesthetically sound but also conceptually strong design. In my experience spanning seven years, I've noticed many specimens of creative work designed without research or thought, and I've continually attempted to follow an intuitive, well-researched & bespoke approach in my work. 


I work across design collaterals - branding (logo + stationary), packaging, publications, posters, banners, brochures, flyers, among others. Although I have a professional Visual Communication degree from the London College of Communication, I have also been an English Literature graduate. I use my knowledge from both fields to create content-informed designs, paying keen attention to not just the visuals but also the narrative and story-telling aspects. I am always interested in the concept first and aesthetics next. 


As an independent professional, I have worked across businesses and view design as a collaborative process.

I welcome you to peruse my work.

Devika Gupta

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