Nidhi Thakur’s brainchild 1740 Bakery fuses her inspirations from Dharamshala & Mumbai, 17 and 40 being the first two digits of the pin-codes for each, respectively.

We brainstormed over two months to come up with a fitting logo which highlighted these numbers along with a tonality that best represented the Bakery’s range of delicious offerings.
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With a contemporary eye, minimalism & rustic elegance as the main focus, we aimed to create an unusual bakery logo, unlike the overly cursive, icon-heavy logos in the space.