TYPE HIERARCHY POSTERS
Poster design for a hypothetical event led by Zuzana Licko, Freda Sack, Erik Spiekermann and Bruno Maag. The route I adopted was in the direction of Swiss typography. I wanted to bring some dynamism, keeping with my personal style and yet stick to the grid like the Swiss did best. I experimented with a variety of weights and strived to bring contrast among the text. This was possible after incorporating inputs and critiques by my tutors and classmates. While right-alignment was not a recommended option, I took a risk and fused it with text following left-alignment. The consequent pattern can be perceived as a 'Z' as the eye travels over the textual body, indicating ease of reading.