HOR pioneers intentional content creation & thereby organic growth for their brands. While brainstorming over the identity direction - the motif of the wave stood out for us. Dynamic and versatile, it would do justice to the brand’s vision along with a simplistic and elegant type unit.

To facilitate seamless integration of the identity on varied platforms and collaterals, I devised a variation of three logo units - including a symbol, monogram and a complete typographic logo.